• Monocular
    — a community activation agency

    See how we activated the global outdoor
    community with a Video Awards
    Read the case

  • We activate niche communities to drive real business goals

    See how we drove subscriptions
    to the fine dining app FoodScene
    Read the case

  • >

    We connect your brand with communities offline & online

    See how we brought brands & consumers
    together in the Croatian wilderness
    Read the case


Better Performance

We are a marketing agency specialised in engaging niche communities with relevant content and solid activation. We simplify the opportunities online and create smart campaigns that accelerate real business goals, resulting in an average effect increase of 134% for clients, without raising the marketing budget.


Don't know where to start? Include us in your next marketing project and we'll give you a taste of what we do.

Concept Creation

We create effective content concepts that accelerate real business goals.

Content Optimisation

We optimize your branded content for optimal performance and to boost organic potential. Weather it's a video, an event or something completely different.We edit and split test videos, thumbnails, texts, target audiences and much more.It's a numbers game and our mathematical approach to content testing and editing is cutting media spend.

Content Distribution

We deliver highly targeted distribution of branded videos, articles and product reviews towards niche communities globally & locally.

Our History

We started out working within the niche of hunting back in 2016 when we created the Monocular, a global hunting community. This was the first time we experienced the powerful combination of content created for and activated by passionate communities...

Read more about us

We had a great time working closely with Jacob and Christian from The Monocular to host a joint event for hunting influencers in Croatia. Their organizational support was outstanding – before, during and after the event. They were quick and efficient in finding exceptional solutions, making the event an incredible experience for everyone. And on top, we had lots of fun together. We look forward to doing more great things with them!

Michael Ott
Target Group Manager Hunting
Swarovski Optik

We have been very happy working with the Monocular team as a partner in our acquisition strategy. They have an incredible insight into the do's and don'ts of online marketing. With clear KPIs in mind they re-edited our long-form video content and implemented these in a thorough retargeting campaign to swiftly attract and engage our target audience on social media. This resulted in a remarkable decrease in our acquisition costs.

Emil Walter

Seeland, a Danish hunting clothing brand, has long been a firm favourite of hunters in Europe. But after a rebranding, the company wanted to effectively communicate their new position as an accessible brand with strong community values to relevant online audiences.

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FoodScene, a newly launched food app, gives users behind-the-scenes access to premium Scandinavian restaurants. But while the idea was already proving popular, FoodScene wanted to see an increase in app subscriptions in the Nordics.

Read more

Five leading outdoor brands, Swarovski, Sitka, Sauer, RWS & the Monocular, wanted to increase their brand exposure in current and new markets in an authentic way.

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We work with:

Contact us

Whether you're looking for answers, would like to solve a problem, or just want to let us know how we did, you'll find many ways to contact us right here

Find us at the office

Gammel Kongevej 131B,
1850 Frederiksberg C

Contact information

Jacob Boll, CEO
+45 29 91 12 59