Aimpoint - Monocular Hunting Media Network

Product inspiration through video

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Case Summary

The goal with the Aimpoint Roe Buck video campaign was to inspire hunters to use Aimpoint Micro H2 for stalking. The video was distributed to hunters in Scandinavia and Germany via the Monocular Hunting Media Network. Users were ultimately sent to Aimpoint?s website to learn more about this new way of using an Aimpoint sight.

Campaign Delivered
183,643 Video Views

Avg. Viewing Time:
16.4 sec (51.4%)

CTR: 1.6% (2,890)

Case Information

Targeting: Rifle hunters & Stalking
Markets: Scandinavia & Germany

Main Goal

The campaign sparked interest for an alternative way of using the Aimpoint Micro H2. The high viewing rate and good CTR showed that the hunters found it interesting and went on the to website for more information.

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