Driving app signups through content distribution
Case Summary
FoodScene, a newly launched food app, gives users behind-the-scenes access to premium Scandinavian restaurants. But while the idea was already proving popular, FoodScene wanted to see an increase in app subscriptions in the Nordics.
Increased App
Downloads by 14%
Increased Engagement
via Content Optimisation
Cut average cost
per Download by 37%
- Case Information:
- Category: User acquisition
- Link: foodscene.com
- Client: Foodscene
- Date: 23 April 2017
The Challenge
FoodScene, a newly launched food app, gives users behind-the-scenes access to premium Scandinavian restaurants. But while the idea was already proving popular, FoodScene wanted to see an increase in app subscriptions in the Nordics.
The Concept
Monocular created a concept which would use the high-quality content that FoodScene had already created, but edit, test and optimise it to make it more engaging. These videos were then distributed to specific consumer segments via data driven targeting along with clear calls to action.
The Results
Increased app downloads by 14% and cut the average cost per download by 37%
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Contact information
Jacob Boll, CEO
+45 29 91 12 59
jb@themonocular.com
