Swarovski Optik - Monocular Hunting Media Network

Driving video views and long viewing time

Case Summary

The goal with the Swarovski Optik Z8i video campaign was to show the Z8i in action and create product awareness. The videos were targeted towards relevant data segments within rifle hunting, with focus on branding and video viewing time.

Campaign Delivered
549,984 Video Views

Avg. Viewing Time:
29.5 sec (27.3%)

CTR: 1.3% (7,010)

Case Information

  • Targeting: Hunting types: Mountain, driven & stalking. Species: Red deer, roe deer, wildboar, chamois
  • Markets: DACH, France, Spain, Sweden, Italy & Poland

Main Goal

The campaign resulted in over half a million video views and 270.408 minutes spent learning more about the Z8i.

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Gammel Kongevej 131B,
1850 Frederiksberg C

Contact information

Jacob Boll, CEO
+45 29 91 12 59