Engaging and connecting with consumers using user-generated Facebook videos
Case Summary
Seeland, a Danish hunting clothing brand, has long been a firm favourite of hunters in Europe. But after a rebranding, the company wanted to effectively communicate their new position as an accessible brand with strong community values to relevant online audiences.
Campaign Delivered
571,000 Video Views
With a Total Engagement Rate of 8,3%
While Cutting Avg. Media Spend by 94,6%
- Case Information:
- Category: Content Marketing
- Link: seeland.com
- Client: Seeland International A/S
- Date: 23 April 2017
The Challenge
Seeland, a Danish hunting clothing brand, has long been a firm favourite of hunters in Europe. But after a rebranding, the company wanted to effectively communicate their new position as an accessible brand with strong community values to relevant online audiences.
The Concept
Monocular created a user-generated video competition to be hosted by Seeland. Here the global hunting community could submit their own films and vote on their favourites to win Seeland prizes. Monocular then secured the effective distribution on Facebook to specific consumer segments via data driven targeting. With this concept, Monocular could also catalyse an increase of likes on Seeland?s Facebook page, as well as generating a relevant data pool, both of which would optimise the reach of future communications.
The Results
The campaign delivered 571,000 video views, with a high engagement rate of 8,3%, cutting their average media spend per video view by 94,6% The campaign also lead to:
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Contact information
Jacob Boll, CEO
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jb@themonocular.com
